Service design at Spotnana

Corporate travel has been slow to evolve. While other industries have raced ahead with technological breakthroughs, travel often feels stuck in the past. 

Travel is much more than logistics and bookings—it’s an emotional experience. It’s about connection, discovery, and the moments that stay with us. So why does managing travel—booking trips, navigating policies, resolving disruptions—feel unnecessarily complicated? 

The answer, we believe, lies in design.

At Spotnana, we’re building software and crafting an experience that puts people first. We’re setting a new standard for corporate travel that eliminates friction and empowers travelers, agents, and travel managers alike.

Our North Star is clear: to create a travel experience that is effortless, intuitive, and enjoyable.

Designing for moments

Think about your most cherished travel memories. What made them special? It wasn’t just the destination— it was the joy of meeting new people, the excitement of closing a deal, the thrill of exploration, and, sometimes, the simple relief of a stressless journey. These moments don’t happen by accident. They happen because of thoughtful design.

At Spotnana, design is at the heart of everything we do. It’s woven into our culture, our philosophy, and the technology we’re building to transform corporate travel. Here’s how we’re bringing that vision to life with our design principles:

1. Focused on you

Corporate travel isn’t one-size-fits-all. Travelers, agents, and managers have different needs, yet most platforms force them into the rigid experience based on their role. We take a different approach. 

Our platform adapts to each user’s unique context, surfacing only the most relevant tools, features, and information. Whether you’re a road warrior managing complex itineraries or a travel manager overseeing policies, Spotnana ensures you see what matters— with no more digging through irrelevant menus or battling outdated interfaces.

An example of our focus on users is our Agent Companion View, which pulls all relevant information for a traveler into one place when they are being serviced by an agent, leading to faster request resolution times and a stressless experience for travelers.

An example of how Spotnana’s agent companion view empowers agents with traveler information.

2. Showing the way

Travel decisions can be overwhelming, but they don’t have to be. We’re building an experience that guides you with AI-powered recommendations, proactive notifications, and in-app messaging that anticipates your needs. 

Need to rebook a flight at the last minute or manage new suppliers? Our platform provides the answers before you even have to ask. It’s not just a tool— it’s a trusted travel concierge.

Our ability to provide travelers with automated rebooking on airlines including British Airways, for instance, is one example of how we help guide travelers during overwhelming moments.

It’s simple for travelers to make smart choices using automated rebooking on supported airlines.

We prompt travelers to accept schedule changes or select a different flight option.

3. Stay in the know

In travel, information is everything. Knowing about a flight delay before you leave for the airport, understanding local weather conditions, or receiving real-time updates on policy changes can make all the difference.

We enrich the travel experience with dynamic, context-aware insights that empower travelers to make informed decisions, reducing uncertainty and stress.

By incorporating a variety of data sources, we proactively provide travelers and travel managers with information on flight delays and cancellations on supported carriers.

We proactively inform and empower travelers when their itinerary changes.

4. Sit back and relax

Let’s face it— corporate travel can be stressful. Booking, coordinating, budgeting, and handling the unexpected can make any trip a headache. Our goal is to change that.

We’re designing an experience that feels intuitive, smart, and even enjoyable— like having a knowledgeable friend guiding you every step of the way. Travel should be about the journey, not the friction.

Our newly revamped Online Booking Tool, for instance, draws from best principles in user experience design to streamline the travel booking experience for travelers.

Our Online Booking Tool makes it easy to compare and select the right options.

An integrated experience for travelers and agents

One of the biggest frustrations in corporate travel is the disconnect between travelers and agents. Too often, outdated systems and siloed workflows lead to miscommunication, delays, and unnecessary stress.

We’re solving this by seamlessly integrating the traveler and agent experience. Agents with real-time visibility into traveler needs can provide faster, more personalized support. It’s a win-win for everyone.

Designing that feeling

At Spotnana, we’re not just rethinking corporate travel— we’re rebuilding it from the ground up. We believe platforms should empower, not complicate. Travel should be seamless, intuitive, and even delightful. At the end of the day, travel isn’t just about getting from point A to point B— it’s about how the journey makes you feel.

Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” The same holds true for travel. You may forget the flight details, the conference room, or the hotel, but you’ll never forget your experience.

That’s the future we’re building.